VP of Sales – TPA/Health Plans

Our client, a growing TPA operating in the employee benefits and healthcare space, is seeking a VP of Sales to lead and scale sales operations across theorganization.

This is a senior leadership role for an executive who understands how growth is built in the benefits market: through credibility with brokers, disciplined execution, and strong operational insight behind the scenes.

Working closely with the President and executive team, you will define go-to-market strategy and ensure sales execution is measurable, predictable, and scalable. Shaping priorities, enabling teams, and ensuring opportunities convert into long-term client relationships.

Key Responsibilities:

• Overall sales strategy and execution with a primary focus on broker and consultant channels
• Development and expansion of national and regional broker relationships
• Definition of broker engagement models, value positioning, and sales cadence
• Revenue forecasting, pipeline management, and performance accountability
• CRM strategy and adoption, ensuring clean data, visibility, and actionable reporting
• Sales analytics, KPI definition, and insight-driven decision making
• Alignment with marketing on broker-facing campaigns, events, and enablement
• Coaching and leadership of sales and business development resources
• Executive-level oversight of sales-to-implementation handoff and deal quality

Skilled Needed:

• 8+ years of progressive sales leadership experience, ideally within employee benefits, healthcare, insurance, or TPA environments
• Demonstrated success building and scaling broker-driven revenue channels
• Strong understanding of broker economics, decision-making drivers, and competitive dynamics
• Proven experience leading CRM-driven sales organizations (Salesforce)
• Highly analytical, with the ability to translate data into strategic action
• Executive presence with experience partnering closely with Presidents, CEOs, or Boards
• Comfortable owning outcomes, not just strategy

To be considered for the role please apply online or email an updated Resume to William Barclay at Oliver James – [email protected]