· Drive and support Project Wise for data analytic capability, closely monitor corporate website traffic and metrics

· Support marketing campaigns data tracking and intelligence analysis to meet Project Wise goal for sales enhancement

· Construct and implement digital marketing campaigns to track end to end funnel data monitoring for business development and set clear measurable KPIs

· Liaise with various stakeholders and content owners for Project Wise delivery and be responsible for implementing strategic change aligned with the company's strategic goals

· Work with Group Digital Platform and Group Marketing teams for better website tag management and search engine optimization under Project Wise development

· Process several different types of data, including those related to our website and online presence

· Formulate and execute the digital marketing initiatives and campaigns to ensure lead generation and online sales can be maximized

· Review and validate customer data as it is collected, oversee the deployment of data to the data warehouse, track and monitor the effectiveness of all digital marketing effort against business goals

· Create or discover new data procurement and processing programs, oversee the entire online digital journey and user experience from prospecting and identify opportunities

· Use customer, acquisition data and business metrics to support business decisions, optimization and generate insights for Project Wise development