For a leading digital investment platform based in Milan, we are currently searching for a Performance Marketing Specialist. If you have experience in Digital Agency contexts, you are ambitious and like challenges, do not miss this opportunity and apply for this position!
What you'll do:
- Steer and optimise performance (Google - search, display and video, Bing, Facebook, Twitter) and acquisition initiatives for the company;
- anage the internal and external Affiliate Marketing program within the Italian market;
- Effectively plan and set up campaigns using keywords, CPA, CPC and conversion rate tactics in order to achieve performance goals;
- Identify new user acquisition platforms or opportunities and make new campaign suggestions based on the findings;
- Manage display and video network placement lists on Google Ads and through other display and native advertising platforms;
- Support in setting up performance strategies and workflow for the department, together with the Performance Marketing Lead.
What we're looking for:
- A minimum of 3 years of experience in running performance-oriented campaigns;
- Proficiency in successfully managing moderate to large scale PPC accounts in a variety of different business verticals and achieving performance goals;
- Experience with lead and sale generation campaigns across multiple channels;
- Experience with various bidding/conversion strategies;
- Working knowledge of DCM, Google Tag Manager & Google Analytics is a plus;
- Ability to speak fluent English.
Location: Milan, Lombardy