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Performance Marketing Specialist

  • Location:

    City of Milano

  • Sector:

    Transformation & Change Management

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Federica Pierelli

  • Contact email:

    federica.pierelli@oliverjames.com

  • Job ref:

    JOB-062021-144312_1623690503

  • Published:

    almost 3 years ago

  • Expiry date:

    2021-06-28

For a leading digital investment platform based in Milan, we are currently searching for a Performance Marketing Specialist. If you have experience in Digital Agency contexts, you are ambitious and like challenges, do not miss this opportunity and apply for this position!

What you'll do:

  • Steer and optimise performance (Google - search, display and video, Bing, Facebook, Twitter) and acquisition initiatives for the company;
  • anage the internal and external Affiliate Marketing program within the Italian market;
  • Effectively plan and set up campaigns using keywords, CPA, CPC and conversion rate tactics in order to achieve performance goals;
  • Identify new user acquisition platforms or opportunities and make new campaign suggestions based on the findings;
  • Manage display and video network placement lists on Google Ads and through other display and native advertising platforms;
  • Support in setting up performance strategies and workflow for the department, together with the Performance Marketing Lead.

What we're looking for:

  • A minimum of 3 years of experience in running performance-oriented campaigns;
  • Proficiency in successfully managing moderate to large scale PPC accounts in a variety of different business verticals and achieving performance goals;
  • Experience with lead and sale generation campaigns across multiple channels;
  • Experience with various bidding/conversion strategies;
  • Working knowledge of DCM, Google Tag Manager & Google Analytics is a plus;
  • Ability to speak fluent English.

Location: Milan, Lombardy

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