Digital Performance Lead
Location: Dublin City (Hybrid)
Salary: Competitive, depending on experience
Type: 12-month FTC
An established organisation is seeking a Digital Performance Lead to drive the ongoing optimisation and commercial effectiveness of its digital channels. This role will focus on improving customer journeys, increasing conversion, and embedding a data-led approach to digital decision-making across the business.
Working across product, marketing, and analytics teams, you will play a key role in identifying performance opportunities, shaping optimisation strategies, and ensuring digital initiatives deliver measurable business impact.
Key Responsibilities
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Develop and implement a clear strategy to enhance digital performance across key customer journeys and platforms
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Create frameworks to identify, prioritise, and deliver improvements in engagement and conversion
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Promote a data-driven approach, using customer behaviour and insights to inform decision-making
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Collaborate with product, marketing, and commercial teams to align on performance goals and outcomes
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Identify opportunities to optimise digital journeys across acquisition, onboarding, and ongoing engagement
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Ensure optimisation initiatives are embedded into product roadmaps and delivery plans
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Establish and scale experimentation practices, including A/B testing and continuous improvement methodologies
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Work closely with analytics teams to translate data into actionable insights and commercial recommendations
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Define and implement best practices to ensure consistency across digital channels and experiences
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Support the evaluation and adoption of tools and technologies that enhance digital performance and experimentation capabilities
Experience & Skills
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Strong experience in digital performance, digital growth, or optimisation roles within a complex organisation
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Proven track record in improving conversion rates and customer journey performance
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Deep understanding of digital analytics, experimentation, and user behaviour
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Experience working in agile, product-led environments
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Ability to work cross-functionally with product, marketing, and commercial teams
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Strong stakeholder management skills, with the ability to influence at senior levels
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Good understanding of digital tools and platforms that support analytics and optimisation
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Commercially minded, with the ability to link digital activity to measurable business outcomes
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Excellent communication, analytical, and strategic thinking skills
