Are you ready to deliver the future of Marketing for for our client's European teams?
For one of the most fast-growing, dynamic and challenging Multinational Company, operating in FMCG industry, we are looking for a:
DIGITAL ANALYTICS LEAD
ACCOUNTABILITIES:
* Set up and lead a new Marketing Analytics function designed to support European Markets and to enable teams to make better decisions and create more effective Marketing campaigns
* Determine and drive the performance measurement framework for all Personalisation activity across Europe
* Develop and recommend impactful Analytics projects for the Growth Hub, prioritising programmes based on consumer, capability & commercial objectives
* Lead capability advancing projects inc. hands-on support with data strategy, audience management, DMP adoption and campaign measurement & analysis
* Develop and embed best in class data strategy throughout Europe, keeping abreast of industry and privacy changes
* Champion European innovation towards singular customer view, identifying opportunities to support centralised initiatives though process and tech advancement
* Act as the senior Analytics PoC for all Growth Hub engagements
* Provide regular updates on the team's outputs and performance to the Europe Growth Hub Lead and senior stakeholders. You'll be accountable for the team meeting their soft and hard KPIs
* Align with other Analytics initiatives happening across the global organisation
* Manage a team of managers, offering support in the day-to-day and their career development
* Recruit amazing talent and build a high performing team
* Evolve processes to ensure efficient ways of working to maximise team output
* Contribute to the inclusive company culture where people are recognised for their contribution
REQUIREMENTS:
* 8+ relevant years in Data & Analytics
* Strong understanding of Web Analytics, Ad Tracking, Ad Serving, DMP & DSPs and CDPs
* Familiarity with Digital Marketing and its components (Display, CRM, Social, SEO etc.)
* Knowledge of SQL and Digital Analytics (Adobe, GA360 etc.) with experience improving marketing ROI
* Experience leading and scaling an Analytics capability that is growing rapidly
* Data Planning experience within a FMCG marketing environment
* Ability to communicate effectively with people of differing levels of seniority and analytical understanding
* Ability to work as part of a team, managing multiple projects and stakeholders at the same time
* Strong English language
LOCATION
* Trieste, Italy - hybrid modality
