Join Our Esteemed Client in the Insurance Industry
Our client, a leading organization within the insurance sector, is seeking a forward-thinking Marketing Technology & AI Enablement Analyst to join their Marketing Technology function. This is a permanent role for professionals who want to be at the forefront of how AI is transforming marketing operations, content creation, and digital experience at scale.
This is not a traditional marketing operations or systems support role. It sits at the intersection of marketing, technology, and AI innovation, where you will help shape how generative and agentic AI tools are adopted across the marketing ecosystem.
This is a highly visible role within a stable organization known for strong tenure, long-term development, and significant investment in modern technology and AI. You will join a team actively experimenting with AI at scale, where ideas move quickly from concept to production and directly impact how marketing teams operate in the future.
Why this differs from others:
- Be at the forefront of AI adoption in marketing, transforming how content is created and delivered.
- Own the Digital Asset Management (DAM) platform, ensuring content is structured, discoverable, and optimized for AI workflows.
- Lead cross-functional collaboration, connecting marketing, creative, and technology teams.
- Work in a stable, long-tenure organization that values innovation and career growth.
- Shape the future of marketing operations with cutting-edge AI tools and strategies.
Role & Responsibilities:
- Evaluate and implement AI and agent-based tools to improve marketing workflows and efficiency
- Identify opportunities to automate and redesign marketing processes using AI
- Support AI adoption across marketing teams through training, guidance, and best practices
- Own and manage the DAM platform, including structure, tagging, and governance
- Work with marketing, creative, and vendors to improve content production and reuse
- Redesign workflows to make marketing processes faster, more consistent, and more scalable using AI
Key Skills:
- Hands-on experience with generative AI tools (Copilot, Gemini, Power Platform AI) – this is a chance to move beyond experimentation and apply AI directly into real marketing workflows at enterprise scale.
- Strong understanding of marketing operations and content workflows (CMS, CRM, marketing automation, DAM) as you’ll be working across a connected ecosystem where AI is actively reshaping how content is created, managed, and delivered.
- Experience with Digital Asset Management (DAM) platforms – you’ll take ownership of how marketing content is structured, governed, and optimised for reuse and AI-driven efficiency.
- Ability to turn business needs into clear workflows or automation solutions
- Familiarity with AI-driven marketing use cases (content creation, tagging, personalization, optimisation) – you’ll be directly applying these capabilities to improve speed, quality, and consistency across marketing output.
- Strong stakeholder management and communication skills – you’ll sit at the centre of marketing, creative, and technology teams, influencing how AI is adopted across the business.
This is a unique opportunity to drive innovation in a forward-thinking environment. As part of a high-tenure team, you’ll help shape how AI is used in marketing and define best practices across the organization. This is more than a job, it’s a chance to shape how AI transforms customer engagement in a leading insurance brand.
