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221. The number of tasks users carry out on their smartphone in a day, according to a recent survey by Tecmark. With technology constantly evolving, providing new platforms for recruiters and candidates to connect, coupled with an increase in global competition, there is greater pressure on firms to secure the best talent. So how can recruitment firms respond to this? Simply by having the best technology in place to underpin a successful mobile recruitment strategy - key to achieving competitive advantage in a saturated market.
A recent study by LinkedIn states that “72% of job seekers visited a company website from their device whilst 45% have even applied for a position from their device”. These are important, relevant stats that support a major hiring trend for 2016. For recruitment firms, this emphasises the importance of ensuring their website is mobile optimised and responsive with both a user-friendly and reliable application process. Here at Oliver James Associates for example, during the last 6 months 76.5% of traffic to our website has been via a mobile device demonstrating how important this hiring trend has been for us as a business. We have also seen a significant uplift in the number of candidates actually applying for roles via their mobile device.
It is evident that mobile is part of our daily lives; our desire to interact, communicate and access information faster than ever before - whether we’re updating social profiles, texting, accessing directions or applying for jobs – has never been more apparent. For the prospective candidate, mobile is an essential element in the search for that next key role which is why it is imperative for recruiters to have the appropriate systems and processes in place to ensure a digitally-savvy mobile site enhances their job search experience. Being technology astute also offers a true reflection of the recruitment firm’s aims, culture and vision for the future, creating buzz in an ever-changing job market.
Mobile technology has certainly moved from being a purely support function to being a revenue generator within the recruitment industry; drastically transforming the way in which companies hire and the way applicants apply.
New Year, new role? The Digital division at Oliver James Associates has the specialist business knowledge to foster the careers of our candidates and deliver support and innovative search solutions for our clients. If you’re seeking a new opportunity in 2016, contact Tom Pain, Manager - Digital, 0203 675 6821 Tom.Pain@ojassociates.com or visit www.ojassociates.com for the latest roles.