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Oliver James and Generali: From Big Data to Customer Engagement and Connected Insurance

20 February 2018

by Jessica Williams

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On Thursday 1st March 2018, Oliver James Associates will be co-hosting a round table with Generali and the Italian Embassy in London at 4 Grosvenor Square, London.

This event will explore the impact and importance of advanced analytics, a concept that is reshaping the insurance experience as we know it. With panellists and guests from the likes of PayPal, AIG and UCL, alongside time for networking, it’s set to be an insightful examination of modern insurance practice and the tools that define it.

So what is advanced analytics?

Advanced analytics is a strategic methodology that uses big data to investigate customer behaviours. It is most frequently utilised in business transformation projects, where it helps firms to more ably personalise risk profiles. Additionally, companies are identifying opportunities to use advanced analytics as a springboard for optimised targeting, underwriting, and conversion of leads.

Many businesses will need to service their customers differently in an increasingly data-driven market. But how can they adapt their insurance model to accommodate this new level of understanding?

Don’t miss out on your opportunity to ask this question – and many more – on the night. Contact Pietro Novelli, DirectorOliver James Italy, on +39 (0)230 578 302, or pietro.novelli@ojassociates.com.

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