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HNW Strategy, Product & Proposition Lead

  • International Insurance Group with Solid Growth
  • HNW / UHNW, Wealth Related Insurance Products, Propositions, Strategy & Transformation
  • Level of appointment is equivalent to Associate Director, junior Director level

Our client is a leading international insurance group with a strong growth agenda across Asia, offering a diverse portfolio spanning life and health insurance, retirement solutions, HNW wealth and asset management. As the business accelerates its presence in the HNW / UHNW and wealth management space, it is seeking a strategic professional to shape global HNW initiatives, enhance market performance, oversee cross-border governance, and support international expansion in key growth markets.

* The position is open to overseas applicants willing to relocate to Hong Kong.

The key responsibilities for this position are as follows:

  • Take lead as an individual contributor within a team of seasoned Strategy & Transformation professionals to drive the design and execution of priorities across HNW / UHNW business strategies, proposition and product positioning for legacy planning, protection solutions, and wealth transfer.
  • Develop and execute the HNW / UHNW growth strategy, establish key performance metrics, monitor business performance, and conduct ongoing market assessments to identify strategic opportunities across priority markets.
  • Lead market expansion initiatives, including opportunity evaluation, market entry planning, licensing requirements, entity establishment, and operational readiness across international jurisdictions.
  • Serve as a project lead when driving execution of strategic initiatives, overseeing programme governance, and coordinating senior leadership engagement through steering committees and management forums across multiple markets.
  • Design and implement cross-border referral capabilities, partnering with distribution, product, marketing, legal, and compliance teams to establish scalable operating models, governance frameworks, and quality assurance processes.
  • Partner closely with Finance and Actuarial teams to enhance commercial performance, optimize capital deployment, strengthen product economics, and refine incentive structures across the region.
  • Coordinate regulatory engagement and governance activities across multiple jurisdictions, supporting management reporting, stakeholder communications, and regulatory submissions as required.

Successful applicants will have the following skills and experience:

  • Minimum 10+ years relevant experience in Insurance, Bancassurance, Private Banks or International Brokers specializing in HNW / UHNW, Wealth Management segment
  • Specialization in strategy, products, propositions and / or partnership business development and engagement
  • Expertise in life insurance, HNW wealth protection, legacy planning and cross‑border structures
  • Good knowledge of HNW / wealth insurance product mechanics, pricing advantage, operating models, customer needs
  • Markets exposure to China, Hong Kong, Singapore, Bermuda would be advantageous
  • Demonstrated expertise in project leadership, strategic planning and cross-functional execution
  • Excellent communication skills with fluency in English