Senior Web Copywriter (French Native) | Digital Communication | Brussels (Hybrid)
About the Role
We are looking for an experienced French-speaking Web Copywriter to join a well-established digital communication team working on large-scale institutional and public-facing digital platforms.
You will join a team of experienced copywriters who work closely together to create clear, engaging and accessible digital content. Working alongside webmasters, digital experts and business stakeholders, you’ll help ensure that online content is accurate, user-friendly and aligned with communication objectives.
This is an excellent opportunity for someone who enjoys writing, simplifying complex information and contributing to meaningful digital projects with a real impact on end users.
Your Responsibilities
As a Senior Web Copywriter, you will contribute to the creation and maintenance of content across multiple digital platforms.
Your responsibilities will include:
- Writing and updating website content and landing pages
- Producing news articles, FAQs, alerts and digital communications
- Creating user manuals and online help documentation
- Drafting editorial guidelines, style guides and content governance documentation
- Adapting tone of voice and writing style depending on the target audience
- Translating legal or technical information into clear, accessible language for the general public
- Optimising content for search engines (SEO) and AI-powered search experiences (GEO)
- Structuring content to improve discoverability, including question-based formats where relevant
- Publishing and maintaining content within CMS platforms
- Collaborating with business stakeholders to understand communication needs
- Working closely with webmasters and digital teams throughout the content lifecycle
Candidates who enjoy taking ownership will also have the opportunity over time to:
- Lead communication initiatives
- Contribute to editorial strategy
- Mentor colleagues and share best practices
- Help improve editorial standards and content governance
Your Profile
We’re looking for someone who combines outstanding writing skills with strong stakeholder management abilities.
Required
- Native French speaker (mandatory)
- Several years of experience as a Web Copywriter, Digital Content Writer or Content Specialist
- Strong understanding of digital communication
- Experience creating content for websites and digital platforms
- Excellent writing, editing and proofreading skills
- Ability to simplify legal or technical information for a non-specialist audience
- Comfortable interacting directly with business stakeholders
- Experience using CMS platforms
- Good knowledge of Microsoft Word, including Track Changes
- Solid understanding of SEO principles
- Interest in AI-assisted content creation and GEO (Generative Engine Optimisation)
- Comfortable working within structured editorial processes
Nice to Have
- Experience working in institutional, public sector or highly regulated environments
- Familiarity with IT or digital transformation projects
- Experience developing editorial guidelines or content governance frameworks
Soft Skills
We’re looking for someone who is:
- Open-minded
- Curious and eager to learn
- Autonomous
- Proactive
- An excellent communicator
- Comfortable presenting ideas and collaborating with stakeholders
- Organised and process-oriented
- Able to adapt quickly to different audiences and communication styles
What You’ll Find
- A long-term opportunity within an established digital communication team
- A collaborative environment with experienced copywriters
- Meaningful digital communication projects with high visibility
- Opportunities to contribute beyond writing through editorial leadership and best practices
- Modern digital tools, including AI-assisted writing solutions
- Hybrid working environment based in Brussels
